EMPLOYER BRANDING
To help you connect with new employees we build your employer brand with your unique, competitive employer story. We design tailormade employer branding campaigns to attract the best talent to your organization. We measure, we test, and we succeed to make your future talents apply.
ABOUT THIS EXPERTISE
The scarcity of the current job market requires a strong and sustainable online employer branding strategy. We build your employer brand by sharing your story with the right target groups on relevant online channels. To be able to do so we start by really getting to know your organization as an employer. We dig up through interviews, online research and workshops why people want to work there and what makes them tick. We describe this in an employer brand story and in persona profiles. Based on these we write a strategic marketing plan which gives insight in your online employer branding strategy.
We enhance your visibility as an employer by campaigning and targeting your personas. We inform both passive as active job seekers about what it’s like to work within your company and share your employer brand. Together with you, we work on a long-term strategy that contributes to strengthening the employer brand.
EMPLOYER BRANDING CAMPAIGN
Our marketing and communication specialists help you reach the right talent with the right tone of voice. Based on your wishes and our expertise in employer branding we design a tailor-made campaign with online employer branding and job marketing elements that will appeal to both you as a company as well as the talent you aim to attract.
HOW WE WORK
We conduct research into your Employer brand to reveal the true identity and unique characteristics of the organization. This strengthens the employer brand internally and externally. We create persona profiles to target the desired target group in the campaign. We present our insights and advice in a strategic marketing plan. With this we can shape the employee journey with you on the one hand and on the other hand this is the input for a creative concept and a recruitment campaign. Together with you, we determine the duration and intensity of the process.