About us

Meet our energetic, passionate, and curious team. Your strategic partner in letting your people flourish. 

01. We team-up

Together we work towards shared goals. We connect and we energize.  

02. We move

Working towards continuous improvement is in our DNA. We question the status quo. It’s the future that drives us.

03. We are.

We value uniqueness. We believe that everyone and every company has a story. Let’s bring out yours.

Our Team

Nicole Solleveld

Founder & CEO

My mission is to help companies how to become the best employer of the future.

Aleid Haenen

Co-Founder & COO

Success starts with your people. Create happy employees and your customers will follow!

Sandra Bakker

PA & Office Manager

I help YourConnector to become the best employer of the future.

Myrthe Bastings

Organizational Coach

A powerful employer brand means finding the right nuances.

Suzanne van Ham

Organizational Coach

“Your most significant competitive factor? Your people. The rest will all become a commodity.”

Tim Smolders

Organizational Coach

Authentic leaderschip is the full expression of “I” in favor of “we”.

Paulien Geers

Organizational Coach

“Cultural transformation begins with the personal transformation of the people and their leader. Organizations don’t transform. People do.”

Jarno Mossou

Employer Brand Consultant

Ies Poissonnier


  • 2012 – YourConnector is born!

    Nicole is the proud founder of a new innovative organization aiming to change the HR and recruitment landscape. Network and recruitment organization YourConnecotor is founded!

  • 2013
  • 2014 – YourConnector goes North

    With company growth comes new opportunities. YourConnector relocates to the upcoming and bustling Amsterdam North neighborhood, a perfect place for an innovative start-up.


  • 2015

    We introduce Design Thinking as our primary research and problem-solving methodology. A creative, people oriented and solution-based approach to complex situations. This method will define how we work with our clients in years to come.

  • 2017
  • 2018 – “We build the best employer of the future”

    With a strong company purpose and with our catchphrase, “we build the best employer of the future,” we partner with well-known and large organizations.

  • 2019
  • 2012
  • 2013 – Nicole & Aleid meet

    Aleid steps into the company and YourConnector opens her first office in the heart of Amsterdam. From this new base of operations, YourConnector signs her first partnerships with Aegon and Coolblue.

  • 2014
  • 2015 – YourConnector App launch

    Ever heard about a dating app where you can match top talent with organizations? Our app did just that. The launch of the YC app was a mixed succes, but it did provide us with valuable insights that helped form YourConnector in years to come.

  • 2016
  • 2017 – Strategic HR consultancy Firm

    YourConnector announces a significant strategy change. From this moment, our primary focus shifts to strategic HR advice, providing solutions that are future proof. We attract bright and creative marketing and HR specialists to our company, to provide the best and most innovative advice for our clients.

  • 2018
  • 2019 – YourConnector House

    We compare organizations to a house. Build your foundation first and know who you are as a company. YourConnector services and expertise focus on four main topics.

    1. People strategy
    2. Employer value proposition
    3. People experience
    4 Employer branding.

Interested in letting your people flourish?

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